Britain has always been a country of small workshops. Software, we think, is no different.
We make our work in London because the work is better for it. The UK is small enough to know its own institutions — the NHS, Companies House, HMRC, the regulators, the public bodies, the funders — and big enough to demand serious tools to navigate them. That is exactly the brief a public-interest studio is for.
We build for the UK first by default. UK English, UK GDPR, UK tax law, UK funding ecosystems. We don’t take a US-shaped product and translate it into pounds; we start from the ground here, where the rules and the readers actually live.
We resist the temptation to be a marketing company in a designer’s costume. No affiliate fees, no introducer commissions, no advertising, no content written to please a search algorithm. If a tool is worth using, that ought to be enough.
We think the most useful British thing we can do is to make information about Britain clearer — funding, regulation, public services, the unromantic plumbing that decides whether a small company survives its first three years. That is the editorial brief and we mean it literally.
We are slow. We ship a small number of things, well, with our names on them. The studio is intentionally small so the work can stay precise. We expect to be doing this for a long time.
Signed — Roxana Nasoi, founder.